Back when we were on campus, it was easy to hang up flyers around campus promoting your club event. Did you realize those same flyers you created to hang on a bulletin board do not make the best social media content?
Why? Some platforms like Instagram have small images and flyers can be difficult to read. Other platforms will crop your graphic or give less attention to images that are text-heavy. Flyers are also not accessible to visually impaired followers.
Here are a few tips to improve your posts:
- Use a photo to represent your event. All of the information that appears in a flyer needs to also appear in the alt-text and/or the description to make it accessible to all users.
- What is better? Use a picture for your event and add all the details in the description.
- Skip the URL in a flyer. It is better to add the link in the description or add the link to your profile bio on platforms like Instagram. Links in Instagram posts are not clickable.
- Keep it simple. You don’t have to add every piece of information about your event in a post.
- Think of your social post like a teaser that gets people interested in learning more.
To learn more, higher education social media expert Jon-Stephen Stansel dives into this topic in more detail.